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Alternatives

AI tool alternatives for UK small businesses

Looking for AI tool alternatives in the UK? Each page below takes one AI or business tool and lists others that do a similar job, so you can find something cheaper, simpler or with a free plan. There are 67 pages, grouped by the job the tool does, and the prices on them were read from each provider's own pricing page between 14 and 19 October 2026.

Every alternatives page shows the price when we checked, whether there's a free plan and who each tool suits best, with a prices at a glance table and links to side-by-side comparisons where we have one. To put two tools head to head instead, see all comparisons; for our picks in each category, see best tools by type.

Jump to: Field service and job management apps · AI receptionists and call answering · Accounting and banking · Card payments · Reviews · Bookings and appointments · AI assistants and research · Meeting notes and email assistants · Email marketing · Video · Design · Websites and online shops · CRM · Workspace, projects and automation · Customer service and chat · SEO and content

Field service and job management apps

Shortlist: best field service apps.

• Tradify alternatives for UK trades: YourTradebase, ServiceM8, Powered Now, Fergus, Jobber and Commusoft, with prices checked October 2026.
• ServiceM8 alternatives for UK trades: Tradify, Fergus, Powered Now, YourTradebase, Jobber and Commusoft, with prices checked October 2026.
• Commusoft alternatives for UK trades: ServiceM8, Tradify, Fergus, Powered Now, YourTradebase and Jobber, with published prices checked October 2026.
• Fergus alternatives for UK trades: Tradify, ServiceM8, YourTradebase, Powered Now, Jobber and Commusoft, with prices checked October 2026.
• Jobber alternatives for UK trades: Tradify, ServiceM8, Fergus, Powered Now, YourTradebase and Commusoft, with UK prices checked October 2026.
• Powered Now alternatives for UK trades: YourTradebase, Tradify, Fergus, ServiceM8, Jobber and Commusoft, with prices checked October 2026.
• YourTradebase alternatives for UK trades: Powered Now, Tradify, ServiceM8, Fergus, Jobber and Commusoft, with prices checked October 2026.

AI receptionists and call answering

Shortlist: best AI receptionists.

Rosie and Goodcall are US services: Rosie's terms limit it to the US and Canada, and Goodcall only offers local US numbers so far. Their pages are here because UK businesses search for them, and each lists UK-friendly alternatives.

• Frontdesk (My AI Front Desk) alternatives for UK small businesses: Upfirst, Smith.ai, Rosie, Goodcall, Moneypenny and Tidio, with prices checked October 2026.
• Goodcall alternatives for UK small businesses: Upfirst, Smith.ai, Rosie, Frontdesk and Moneypenny, with call pricing checked October 2026.
• Moneypenny AI Receptionist alternatives for UK businesses: Upfirst, Smith.ai, Rosie, Goodcall and Frontdesk, with published prices checked October 2026.
• Rosie alternatives for UK small businesses: Upfirst, Smith.ai, Goodcall, Frontdesk and Moneypenny, with call pricing checked October 2026.
• Smith.ai AI Receptionist alternatives for UK small businesses: Upfirst, Rosie, Goodcall, Frontdesk and Moneypenny, with call pricing checked October 2026.
• Upfirst alternatives for UK small businesses: Smith.ai, Rosie, Goodcall, Frontdesk and Moneypenny, with call pricing checked October 2026.

Accounting and banking

Shortlist: best accounting software.

• FreeAgent alternatives for UK small businesses: Xero, QuickBooks, Sage, Tide and Zoho Books, with prices and free plans checked October 2026.
• QuickBooks alternatives for UK small businesses: Xero, FreeAgent, Sage, Tide and Zoho Books, with prices and free plans checked October 2026.
• Sage Accounting alternatives for UK small businesses: Xero, QuickBooks, FreeAgent and Zoho Books, with prices and free plans checked October 2026.
• Tide alternatives for UK small businesses: FreeAgent, Xero and QuickBooks for invoicing and bookkeeping, with prices checked October 2026.
• Xero alternatives for UK small businesses: QuickBooks, Sage, FreeAgent, Tide and Zoho Books, with prices and free plans checked October 2026.
• Zoho Books alternatives for UK small businesses: Xero, QuickBooks, FreeAgent and Sage, with prices checked October 2026.

Card payments

Shortlist: best card readers.

• Dojo alternatives for UK businesses: SumUp, Square, Zettle and myPOS, with card fees and reader prices checked October 2026.
• myPOS alternatives for UK businesses: SumUp, Zettle, Square and Dojo, with card fees and reader prices checked October 2026.
• Square alternatives for UK small businesses: SumUp, Zettle, Dojo, myPOS and Tide, with card fees and reader prices checked October 2026.
• SumUp alternatives for UK small businesses: Square, Zettle, Dojo, myPOS and Tide, with card fees and reader prices checked October 2026.
• Zettle by PayPal alternatives for UK businesses: SumUp, Square, myPOS and Dojo, with card fees and reader prices checked October 2026.

Reviews

Shortlist: best review tools.

• Google Business Profile alternatives and add-ons for UK businesses: Trustpilot, NiceJob and Podium, with prices checked October 2026.
• NiceJob alternatives for UK small businesses: Google Business Profile, Trustpilot and Podium, with prices checked October 2026.
• Podium alternatives for UK small businesses: Google Business Profile, NiceJob and Trustpilot, with prices checked October 2026.
• Trustpilot Business alternatives for UK small businesses: Google Business Profile, NiceJob and Podium, with prices and free plans checked October 2026.

Bookings and appointments

Shortlist: best booking tools.

• Booksy alternatives for UK salons and barbers: Fresha, Timely and Calendly, with prices and marketplace fees checked October 2026.
• Calendly alternatives for UK small businesses: Fresha, Booksy, Timely, Smith.ai and Zapier, with prices and free plans checked October 2026.
• Fresha alternatives for UK salons and barbers: Booksy, Timely and Calendly, with prices and fees checked October 2026.
• Timely alternatives for UK salons and spas: Fresha, Booksy and Calendly, with prices and marketplace fees checked October 2026.

AI assistants and research

Shortlist: best AI assistants.

• ChatGPT alternatives for UK small businesses: Claude, Perplexity, Gemini, Copilot and Notion, with prices and free plans checked October 2026.
• Claude alternatives for UK small businesses: ChatGPT, Gemini, Microsoft 365 Copilot, Perplexity and Notion, with prices and free plans checked October 2026.
• Gemini (Google AI plans) alternatives for UK small businesses: ChatGPT, Claude, Microsoft 365 Copilot and Perplexity, with prices and free plans checked October 2026.
• Gemini Notebook (formerly NotebookLM) alternatives for UK small businesses: Notion, Claude and ChatGPT, with free plans and prices checked October 2026.
• Microsoft 365 Copilot alternatives for UK small businesses: ChatGPT, Gemini, Claude and Perplexity, with prices and free plans checked October 2026.
• Perplexity alternatives for UK small businesses: ChatGPT, Claude, Gemini, Copilot and Gemini Notebook, with prices and free plans checked October 2026.

Meeting notes and email assistants

Shortlist: best meeting notes tools.

• Fathom alternatives for UK small businesses: Otter.ai, Fireflies.ai and Fyxer, with free plans and prices checked October 2026.
• Fireflies.ai alternatives for UK small businesses: Fathom, Otter.ai and Fyxer, with free plans and prices checked October 2026.
• Fyxer alternatives for UK small businesses: Microsoft 365 Copilot, Gemini, ChatGPT, Otter, Fireflies and Fathom, prices checked October 2026.
• Otter.ai alternatives for UK small businesses: Fireflies, Fathom and Fyxer, with prices and free plans checked October 2026.
• Superhuman Mail alternatives for UK small businesses: Fyxer, Microsoft 365 Copilot and Gemini, with prices and free plans checked October 2026.

Email marketing

Shortlist: best email marketing tools.

• beehiiv alternatives for UK small businesses: Kit, Brevo and Mailchimp, with free plans and prices checked October 2026.
• Brevo alternatives for UK small businesses: Mailchimp, Kit and beehiiv, with prices and free plans checked October 2026.
• Kit (formerly ConvertKit) alternatives for UK small businesses: Brevo, beehiiv and Mailchimp, with free plans and prices checked October 2026.
• Mailchimp alternatives for UK small businesses: Brevo, Kit and beehiiv, with prices and free plans checked October 2026.

Video

Shortlist: best video tools.

• Descript alternatives for UK small businesses: OpusClip, HeyGen, Synthesia, Canva, Adobe Express and Loom, prices checked October 2026.
• HeyGen alternatives for UK small businesses: Synthesia, Descript and OpusClip, with prices and free plans checked October 2026.
• OpusClip alternatives for UK small businesses: Descript, HeyGen and Synthesia, with free plans and prices checked October 2026.
• Synthesia alternatives for UK small businesses: HeyGen, Descript and OpusClip, with prices and free plans checked October 2026.

Design

Shortlist: best design tools.

• Adobe Express alternatives for UK small businesses: Canva, Gamma, Midjourney, Leonardo.Ai, Ideogram and Descript, with prices checked October 2026.
• Canva alternatives for UK small businesses: Adobe Express, Gamma, Midjourney, Descript and Buffer, with prices and free plans checked October 2026.

Websites and online shops

Shortlist: best website builders.

• Durable alternatives for UK small businesses: Wix, Squarespace, Shopify and Canva, with free plans and prices checked October 2026.
• Shopify alternatives for UK small businesses: Wix, Squarespace and Durable, with prices and free plans checked October 2026.
• Squarespace alternatives for UK small businesses: Wix, Shopify and Durable, with prices and free plans checked October 2026.
• Wix alternatives for UK small businesses: Squarespace, Shopify and Durable, with prices and free plans checked October 2026.

CRM

Shortlist: best CRMs.

• HubSpot alternatives for UK small businesses: Pipedrive, Zoho CRM, Notion and Zapier, with prices and free plans checked October 2026.
• Pipedrive alternatives for UK small businesses: HubSpot, Zoho CRM and monday.com, with prices and free plans checked October 2026.
• Zoho CRM alternatives for UK small businesses: HubSpot, Pipedrive and Zoho Books, with prices and free plans checked October 2026.

Workspace, projects and automation

Shortlist: best workspace tools and best automation tools.

• ClickUp alternatives for UK small businesses: Notion, monday.com and Zapier, with prices and free plans checked October 2026.
• monday.com alternatives for UK small businesses: ClickUp, Notion and Pipedrive, with prices and free plans checked October 2026.
• Notion alternatives for UK small businesses: ClickUp, monday.com, Gemini Notebook, ChatGPT and Zapier, with prices and free plans checked October 2026.
• Zapier alternatives for UK small businesses: Make, Notion and Calendly, with prices and free plans checked October 2026.

Customer service and chat

Shortlist: best customer service tools.

• Tidio alternatives for UK small businesses: Frontdesk, Freshdesk and ChatGPT, with prices and free plans checked October 2026.

SEO and content

Shortlist: best SEO and content tools.

• Semrush alternatives for UK small businesses: ChatGPT, Perplexity, Writesonic and Jasper, with prices and free plans checked October 2026.
• Writesonic alternatives for UK small businesses: ChatGPT, Jasper, Copy.ai and Semrush, with prices checked October 2026.

Questions

What does each alternatives page show?

Each page lists tools that do a similar job to the one you're using, with the price when we checked, whether there's a free plan and who each suits best. It also has a prices at a glance table, our short verdict and links to side-by-side comparisons where we have one.

Do tools pay to be listed?

No. No tool pays for its place in these lists. A few pages carry clearly labelled affiliate links, which don't change what we say about any tool or where it appears. See how we make money. How we make money.

Why are some prices in US dollars?

Some providers only publish prices in US dollars. The cost in pounds then moves with the exchange rate, and your card may add a foreign transaction fee. Where a provider publishes UK prices, we use those.

A tool I use is missing. Can I suggest it?

Yes. We only add a tool once we've read its own pricing page. You can submit a tool free and we'll check it. Submit a tool.

How we read prices: how we check prices.