Our picks

Best reviews tools for UK small businesses (2026)

We compared 4 reviews tools using prices and plan details checked on each provider's own page on 2026-10-14. We haven't been paid for any placement; see how we make money.

Quick picks

Best free starting point: Google Business Profile. Google Business Profile has a free plan: Create and manage your listing, share a review link and reply to reviews at no cost.
Cheapest dollar-priced paid plan: NiceJob. NiceJob starts at $75 (Starter, per month).

All reviews tools compared

Tool	Cheapest paid plan	Free plan	Best for
Google Business Profile	Not published	Yes	Every local business: it's where most customers will see your reviews.
Trustpilot Business	$99 (Starter, per month per domain, billed annually)	Yes	Online shops and service firms that want reviews beyond Google.
NiceJob	$75 (Starter, per month)	No	Trades and home-service firms that finish lots of jobs and want a steady flow of reviews.
Podium	$399 (Core, per month)	No	Larger multi-staff businesses that want texting, reviews and phones together.

Google Business Profile

Your free listing on Google Search and Maps, where customers leave reviews and you reply.

Price: Free.
Watch out for: Google forbids offering discounts or free items in exchange for reviews; it counts as fake engagement.
UK notes: Works in the UK.

Trustpilot Business

Collect and show customer reviews on Trustpilot, with automatic review invitations.

Price: Free plan available. Starter from $99, Plus from $319, Premium from $799 per month per domain, billed annually.
Watch out for: Paid plans are billed annually and priced per domain. Our check showed US-dollar prices; the provider may show pounds to UK visitors.
UK notes: Trustpilot is widely used by UK shoppers. Our check showed US-dollar prices; the provider may show pounds to UK visitors.

NiceJob

Automatically asks customers for reviews after a job and shares the good ones on your website and social media.

Price: Starter: $75 a month. Pro: $125 a month. Managed website: $99 a month plus $199 setup.
Watch out for: Priced in US dollars; cancel any time per its pricing page.
UK notes: Priced in US dollars; check UK text-message support.

Podium

Messaging, reviews and AI lead replies for local businesses in one inbox.

Price: Core: $399 a month. Pro: $599 a month. Phone seats extra.
Watch out for: Expensive for a small firm; a network fee per location is mentioned for phones. Mainly US-focused.
UK notes: US prices; check UK availability with sales.

How to choose

Start with a free plan or trial if there is one, and test it on a real job.
Prefer pound pricing if you want a predictable monthly cost.
Check what counts towards limits (calls, minutes, seats, contacts or credits) before comparing headline prices.

Head-to-head comparisons

Sources

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