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AI review tools for plumbers in the UK

When someone searches for a plumber near them, the reviews on your Google Business Profile are often the first thing they compare. A steady trickle of honest reviews, with sensible replies, does more than a burst of five-star ratings in one week. The tools here range from Google's free review link to paid apps that send the request for you after every job.

Prices were re-checked on each provider's own page; the date is next to each one. Rules and figures from GOV.UK are linked where they're used.

Ask at the right moment

The best time to ask is when the job is done and the customer can see it working: hot water back on, the leak gone. Google lets you share a review link or QR code from your Business Profile (Google). Put the QR code on your invoice and send the link in the same text that confirms the job is finished.

What you can't do

Google's policy forbids offering money, discounts or free work in exchange for a review, and asking only the customers you think will be happy (Google). Since 6 April 2025 UK law also bans fake reviews and reviews that hide an incentive (CMA). Google can remove reviews and stop a profile receiving new ones for a set time (Google).

Replying to a bad review

Reply calmly, with the facts, and offer to sort it out by phone. Never post the customer's address or other private details. If a review mentions gas safety, say what you did and that you're Gas Safe registered, but only if you are: registration is a legal requirement for gas work (GOV.UK), and claiming a scheme you're not on is misleading.

The options, with prices

Tool	Price and free plan	UK notes and source
Google Business Profile Your free listing on Google Search and Maps, where customers leave reviews and you reply.	Free. Create and manage your listing, share a review link and reply to reviews at no cost.	Works in the UK. Source, checked 14 October 2026
NiceJob Automatically asks customers for reviews after a job and shares the good ones on your website and social media.	Starter: $75 a month. Pro: $125 a month. Managed website: $99 a month plus $199 setup. No free plan; 14-day free trial.	Priced in US dollars; check UK text-message support. Source, checked 14 October 2026
Trustpilot Business Collect and show customer reviews on Trustpilot, with automatic review invitations.	Free plan available. Starter from $99, Plus from $319, Premium from $799 per month per domain, billed annually. Free plan with 50 automated review invitations a month (paid plans: 100, 300 and 1,000).	Trustpilot is widely used by UK shoppers. Our check showed US-dollar prices; the provider may show pounds to UK visitors. Source, checked 14 October 2026
ChatGPT A general AI assistant for drafting emails, quotes, policies and posts, summarising documents and answering questions.	Free plan available. Paid plans (Go, Plus, Business, Enterprise) are priced per user per month; see the pricing page for current amounts. Unlimited everyday text chats, subject to abuse safeguards. Web search, file and image uploads, data analysis, image creation and 500 MB Library storage, each with its own usage limits. Ads may appear on the free plan in some countries.	Works in the UK. Ask for British English and UK context (VAT, HMRC) in your prompt. Source, checked 14 October 2026
Podium Messaging, reviews and AI lead replies for local businesses in one inbox.	Core: $399 a month. Pro: $599 a month. Phone seats extra. No free plan; sales-led sign-up.	US prices; check UK availability with sales. Source, checked 14 October 2026

What to check before you choose

Do you need automation at all? If you finish 10 jobs a week, a text with your Google link may be enough.
Paid apps priced in dollars: NiceJob starts at $75 a month and Podium at $399 (checked 15 and 14 October 2026).
Does the app send the same request to every customer? Filtering out unhappy customers breaks Google's rules.
Can it pull finished jobs from your job management app automatically, or will you type them in?
Check text-message support for UK mobile numbers before paying.

A prompt to start with

Paste this into ChatGPT or Claude, filling in the brackets:

Write a short, polite text to [customer name] after we [job done] at [street]. Thank them, say we hope everything's working, and ask if they'd leave an honest Google review using this link: [link]. No incentives, no pressure, under 300 characters, British spelling.

Free tools

Price a job with the quote and VAT calculator (20%, 5%, 0% and reverse charge), or work out your day rate (see how much to charge per hour). For the rules on asking, read can Google detect fake reviews? Before paying for a tool, check it pays for itself with the AI tool break-even calculator.

Questions

Can I offer a discount for a Google review?

No. Google's policy bans offering payment, discounts or free goods or services for reviews, and UK law since April 2025 bans concealed incentivised reviews. Ask every customer, with no reward.

Is NiceJob worth it for a plumber?

It suits firms finishing lots of jobs a week. Its Starter plan was $75 a month with a 14-day trial when checked on 15 October 2026, and it sends review requests by text and email. For fewer jobs, Google's free link does the same job.

Are these prices in pounds?

Not all. Where a provider only publishes US dollar prices we show dollars, so check the price in pounds at checkout.

Do you get paid if I sign up?

Some links may become affiliate links, and we'll label them when they do. It doesn't change what we list. See how we make money.

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