Alternatives
Mailchimp alternatives
Mailchimp: Long-running email marketing tool with templates, automations and AI help with copy. Its price when we checked: Paid plans start at $13 a month after a 14-day free trial; prices depend on your number of contacts. If it isn't right for you, these tools do a similar job.
Prices at a glance
| Tool | Cheapest paid plan | Free plan |
|---|---|---|
| Mailchimp | $13 (entry paid plan, per month, by contacts) | No |
| Brevo | $9 (Starter, per month) | Yes |
| Kit (formerly ConvertKit) | $33 (Creator, per month for 1,000 subscribers) | Yes |
| beehiiv | $49 (Lite, per month) | Yes |
Our verdict
Free plans: Brevo, Kit (formerly ConvertKit), beehiiv. Cheapest dollar-priced entry plan: Brevo at $9 (Starter, per month). Choose by the job you need doing: each entry says who it suits best.
Brevo
Email, text and WhatsApp marketing with a simple CRM, aimed at small businesses.
- Price: Free plan. Starter from $9 a month ($8.08 billed yearly). Standard from $18 a month ($16.17 billed yearly). Prices rise with volume.
- Free plan: Yes. Free forever, no card needed; aimed at individuals and sole traders building an online presence.
- Best for: Small businesses sending regular newsletters and offers on a budget.
Compare Mailchimp and Brevo side by side
Kit (formerly ConvertKit)
Email newsletters and automations for creators and small businesses that sell online.
- Price: Free up to 10,000 subscribers. Creator: $33 a month for 1,000 subscribers ($390 billed yearly). Pro: from $66 a month for 1,000 subscribers.
- Free plan: Yes. Free for up to 10,000 subscribers.
- Best for: Coaches, makers and small brands selling digital products or courses.
Compare Mailchimp and Kit (formerly ConvertKit) side by side
beehiiv
Newsletter platform with a website, growth tools and ad income built in.
- Price: Free plan. Lite: $49 a month. Pro: $95 a month (monthly prices shown).
- Free plan: Yes. Free forever plan with the basics for getting started.
- Best for: Businesses that want to run a regular newsletter and grow it.
Compare Mailchimp and beehiiv side by side
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