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Review request generator

Write a short text or email asking a customer for a Google review, with your review link. It keeps to UK consumer law: no rewards, no discounts and no asking only your happiest customers. It runs in your browser and nothing is stored.

How to use it

1. Get your review link from your Google Business Profile ("Ask for reviews").
2. Send the request within a day or two of finishing, while the job is fresh.
3. Ask every customer the same way. Don't offer anything in return, and don't ask for five stars.
4. Reply to every review, good or bad, with the review reply generator.

Worked example

A plumber finishes a bathroom on Friday and texts the customer on Saturday: thanks for choosing us, an honest Google review would help a small business, here's the link. No discount, no "5 stars please", and the same text goes to every customer.

The UK rules behind it

• Fake and incentivised reviews. Since 6 April 2025, UK consumer law bans fake reviews and commissioning or incentivising reviews that are fake or not clearly disclosed; the CMA has published guidance for businesses that publish or ask for reviews (CMA short guide, checked 18 October 2026).
• Keep it honest. Ask for an honest review, not a five-star one, and don't write reviews for customers or post them yourself.

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Questions

How do I ask a customer for a Google review?

Thank them, say an honest review helps a small business, and include your review link from your Google Business Profile. Send it within a day or two of finishing.

Can I offer a discount for a review?

No. Since 6 April 2025, UK consumer law bans fake reviews and incentivised reviews that aren't clearly disclosed. The simple, safe rule is to offer nothing in return.

Should I text or email for a review?

Text usually gets a quicker response for trades and local services. Email suits longer jobs where you've been emailing anyway.

Can I ask only happy customers for reviews?

Ask every customer the same way. Only asking the happiest ones gives a misleading picture of your business.

Where do I find my Google review link?

In your Google Business Profile, choose "Ask for reviews" and copy the short link.