Tools · SEO and marketing

Semrush

SEO tool for finding keywords, checking your site and tracking how you show up in search and AI answers.

Price

SEO: $117.33 a month billed annually ($139 monthly). SEO + AI Search: $165.17 billed annually ($199 monthly).

Free plan

Free trial; no ongoing free plan listed on the pricing page.

Best for

Businesses doing their own SEO seriously, or agencies.

Watch out for

Expensive for a sole trader who only needs basics.

UK notes

Includes UK search data. Priced in US dollars.

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Semrush · Visit site

Price checked on 2026-10-14 against the sources below. Prices change; always confirm on the provider's page. How we check prices.

Useful for

Marketing and designResearchOnline shopsMarketing agencies

Alternatives to Semrush

ChatGPT

Free plan

A general AI assistant for drafting emails, quotes, policies and posts, summarising documents and answering questions.

Perplexity

Free plan

An AI search tool that answers questions with links to the sources it used.

Questions

Does Semrush have a free plan?

Free trial; no ongoing free plan listed on the pricing page.

How much does Semrush cost?

SEO: $117.33 a month billed annually ($139 monthly). SEO + AI Search: $165.17 billed annually ($199 monthly).

What are the alternatives to Semrush?

Alternatives include ChatGPT, Perplexity.

Compare

Sources

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