Home › Free tools › Price increase letter generator

Price increase letter generator

Write a clear, polite letter or email telling regular customers that your prices are going up: the service, the old and new price, the date it starts, a short reason and what they can do if they'd rather not continue. It works out the percentage rise for you. It runs in your browser and nothing is stored.

How to use it

1. Enter the current and new price and the start date. Give regular customers reasonable notice, and check whether your own terms set a notice period.
2. Pick the type of arrangement. For rolling services, tell customers they can stop. For fixed-term contracts, keep the current price until the term ends unless your contract says otherwise.
3. Send it by email or letter, or the short version by text, then update your website with the price list generator.
4. Not sure what to charge? Work it out first with the price increase calculator.

Worked example

A window cleaner raises a 4-weekly clean from £18 to £20 from 1 December 2026, an 11.1% rise, because fuel and running costs have gone up. The email gives the old and new price and the date, and says customers can stop the service before then at no charge.

The UK rules behind it

• Price rises in consumer contracts. A term that lets a trader increase the price without giving the consumer the right to cancel if the final price is too high may be unfair (Consumer Rights Act 2015, Schedule 2, paragraph 15, checked 18 October 2026).
• Ongoing contracts. For a contract with no fixed end, a term letting the trader change the conditions is not on that list if the trader must give the consumer reasonable notice and the consumer is free to end the contract (Schedule 2, paragraph 23).
• Unfair terms. Unfair terms aren't binding on the consumer (section 62).

More: quote follow-up generator · price-change clause for quotes · price increase calculator · how to price a job

A starting point, not legal advice.

Questions

How do I tell customers about a price increase?

In writing, with the service, old and new price, the date it starts and a short reason. For ongoing services, give reasonable notice and say they can stop if they'd rather not continue.

How much notice should I give for a price rise?

There's no single legal period for small businesses. For ongoing consumer contracts, give reasonable notice, and follow any notice period in your own terms.

Do I have to give a reason for a price increase?

Not always, but a short honest reason, such as fuel or wages going up, helps customers accept it.

Can I raise the price on a job I've already quoted?

Only if your contract allowed it. A term letting you raise the price without giving the customer the right to cancel may be unfair.

Should I send a price increase by text?

A text is fine for small regular services, but follow it with an email or letter so customers have it in writing.