Our picks

Best email marketing tools for UK small businesses (2026)

We compared 4 email marketing tools using prices and plan details checked on each provider's own page on 2026-10-14. We haven't been paid for any placement; see how we make money.

Quick picks

Best free starting point: Brevo. Brevo has a free plan: Free forever, no card needed; aimed at individuals and sole traders building an online presence.
Cheapest dollar-priced paid plan: Brevo. Brevo starts at $9 (Starter, per month).

All email marketing tools compared

Tool	Cheapest paid plan	Free plan	Best for
Brevo	$9 (Starter, per month)	Yes	Small businesses sending regular newsletters and offers on a budget.
Kit (formerly ConvertKit)	$33 (Creator, per month for 1,000 subscribers)	Yes	Coaches, makers and small brands selling digital products or courses.
beehiiv	$49 (Lite, per month)	Yes	Businesses that want to run a regular newsletter and grow it.
Mailchimp	$13 (entry paid plan, per month, by contacts)	No	Shops and service firms that want lots of templates and integrations.

Brevo

Email, text and WhatsApp marketing with a simple CRM, aimed at small businesses.

Price: Free plan. Starter from $9 a month ($8.08 billed yearly). Standard from $18 a month ($16.17 billed yearly). Prices rise with volume.
Watch out for: Free emails carry Brevo branding until you pay to remove the logo.
UK notes: Priced in US dollars on the page we checked.

Kit (formerly ConvertKit)

Email newsletters and automations for creators and small businesses that sell online.

Price: Free up to 10,000 subscribers. Creator: $33 a month for 1,000 subscribers ($390 billed yearly). Pro: from $66 a month for 1,000 subscribers.
Watch out for: Paid prices rise with subscriber numbers.
UK notes: Priced in US dollars.

beehiiv

Newsletter platform with a website, growth tools and ad income built in.

Price: Free plan. Lite: $49 a month. Pro: $95 a month (monthly prices shown).
Watch out for: Ad and paid-subscription features sit on paid plans.
UK notes: Priced in US dollars.

Mailchimp

Long-running email marketing tool with templates, automations and AI help with copy.

Price: Paid plans start at $13 a month after a 14-day free trial; prices depend on your number of contacts.
Watch out for: Costs climb with contact numbers.
UK notes: Our check showed US-dollar prices on the UK page.

How to choose

Start with a free plan or trial if there is one, and test it on a real job.
Prefer pound pricing if you want a predictable monthly cost.
Check what counts towards limits (calls, minutes, seats, contacts or credits) before comparing headline prices.

Head-to-head comparisons

Sources

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