The AI TillOur picks
Best crm tools for UK small businesses (2026)
We compared 2 crm tools using prices and plan details checked on each provider's own page on 2026-10-14. We haven't been paid for any placement; see how we make money.
Quick picks
- Best free starting point: HubSpot. HubSpot has a free plan: Free foundational tools for up to 2 users, no card needed.
- Cheapest dollar-priced paid plan: HubSpot. HubSpot starts at $7 (Starter, per seat a month).
All crm tools compared
| Tool | Cheapest paid plan | Free plan | Best for |
|---|---|---|---|
| HubSpot | $7 (Starter, per seat a month) | Yes | Small teams that want to track enquiries and customers in one place. |
| Pipedrive | $14 (Lite, per seat a month, billed annually) | No | Small firms with a sales process: quotes, follow-ups and deals. |
HubSpot
Customer database (CRM) with email, forms and AI help, starting with free tools.
- Price: Free tools: $0 for up to 2 users. Starter from $7 per month per seat.
- Watch out for: Costs climb quickly on Professional plans. Our check showed US-dollar prices; the provider may show pounds to UK visitors.
- UK notes: Works in the UK. Our check showed US-dollar prices; the provider may show pounds to UK visitors.
Pipedrive
Sales pipeline CRM with AI reports and meeting notes, for tracking enquiries to signed jobs.
- Price: Lite: $14, Growth: $39, Premium: $59, Ultimate: $79 per seat a month, billed annually. Prices exclude VAT.
- Watch out for: Add-ons such as LeadBooster cost extra.
- UK notes: Priced in US dollars on the page we checked; VAT exclusive.
How to choose
- Start with a free plan or trial if there is one, and test it on a real job.
- Prefer pound pricing if you want a predictable monthly cost.
- Check what counts towards limits (calls, minutes, seats, contacts or credits) before comparing headline prices.
Head-to-head comparisons
Sources
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