Tools · Phones and receptionist

Upfirst

An AI receptionist that answers, summarises and transfers calls and books appointments.

Price

Starter: $24.95 a month for 30 calls ($20 billed annually), then $1.50 a call. Premium: $59.95 for 90 calls. Pro: $159.95 for 300 calls. 14-day free trial.

Free plan

No free plan; 14-day free trial with all features.

Best for

Sole traders who get a handful of calls a day.

Watch out for

Human support hours are US Eastern time.

UK notes

US company, priced in dollars.

Made by

Upfirst · Visit site

Price checked on 2026-10-14 against the sources below. Prices change; always confirm on the provider's page. How we check prices.

Useful for

Calls and customer servicePlumbers and heating engineersElectriciansCleaning businessesGarages and mechanicsGardeners and landscapersRoofersRemovals firmsIT support and repair shopsIndependent car dealersLocksmithsPest controlJoiners and carpenters

Alternatives to Upfirst

Smith.ai AI Receptionist

Free plan

An AI receptionist that answers calls 24/7, qualifies leads and books appointments, with live human backup available.

Rosie

An AI answering service that takes messages, sends booking links and, on higher plans, books and transfers calls.

Goodcall

An AI phone agent billed per unique customer rather than per minute.

Questions

Does Upfirst have a free plan?

No free plan; 14-day free trial with all features.

How much does Upfirst cost?

Starter: $24.95 a month for 30 calls ($20 billed annually), then $1.50 a call. Premium: $59.95 for 90 calls. Pro: $159.95 for 300 calls. 14-day free trial.

What are the alternatives to Upfirst?

Alternatives include Smith.ai AI Receptionist, Rosie, Goodcall.

Compare

Sources

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