Tools · Reviews and reputation

Google Business Profile

Your free listing on Google Search and Maps, where customers leave reviews and you reply.

Free plan

Price

Free.

Free plan

Create and manage your listing, share a review link and reply to reviews at no cost.

Best for

Every local business: it's where most customers will see your reviews.

Watch out for

Google forbids offering discounts or free items in exchange for reviews; it counts as fake engagement.

UK notes

Works in the UK.

Made by

Google · Visit site

Price checked on 2026-10-14 against the sources below. Prices change; always confirm on the provider's page. How we check prices.

Useful for

Marketing and designReviews and reputationPlumbers and heating engineersCafés and restaurantsHair and beauty salonsIndependent shopsBarbersDog groomersFloristsGarages and mechanicsPainters and decoratorsDriving instructorsMarket traders and mobile businessesBakeriesPubs and barsB&Bs and guest housesSmall charitiesPet servicesDental and optical practicesIndependent car dealersCaterersLocksmithsPest controlWindow cleanersSmall hotelsTilers and flooring fittersBookshops and gift shops

Alternatives to Google Business Profile

Trustpilot Business

Free plan

Collect and show customer reviews on Trustpilot, with automatic review invitations.

NiceJob

Automatically asks customers for reviews after a job and shares the good ones on your website and social media.

Podium

Messaging, reviews and AI lead replies for local businesses in one inbox.

Questions

Does Google Business Profile have a free plan?

Yes. Create and manage your listing, share a review link and reply to reviews at no cost.

How much does Google Business Profile cost?

Free.

What are the alternatives to Google Business Profile?

Alternatives include Trustpilot Business, NiceJob, Podium.

Compare

Sources

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