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AI review tools for roofers in the UK

Roofing customers can't see most of the work you do, so they lean heavily on reviews to judge whether you'll turn up, do it right and stand behind it. A handful of detailed reviews that mention the job, the tidiness and how you dealt with problems will do more than a long list of one-line ratings.

Prices were re-checked on each provider's own page; the date is next to each one. Rules and figures from GOV.UK are linked where they're used.

Ask when they can see the result

Ask once the scaffold is down and the customer can see the finished roof, or after the first heavy rain if you've fixed a leak. Google lets you share a review link or QR code from your Business Profile (Google). Send it with a few before-and-after photos so the customer remembers the detail.

What's not allowed

Google bans offering discounts, payment or free work for reviews, and asking only the customers you expect to be happy (Google). Since 6 April 2025, UK law also bans fake reviews and reviews that hide an incentive (CMA). Google can stop a profile receiving new reviews for a set time if it finds fake engagement (Google).

Mention what's checkable

When replying, it's reasonable to mention your guarantee or scheme membership, such as NAPIT or CompetentRoofer for replacing roof coverings (GOV.UK), but only if you hold it. Misusing a trust mark is banned outright under the DMCC Act (CMA).

The options, with prices

Tool	Price and free plan	UK notes and source
Google Business Profile Your free listing on Google Search and Maps, where customers leave reviews and you reply.	Free. Create and manage your listing, share a review link and reply to reviews at no cost.	Works in the UK. Source, checked 14 October 2026
NiceJob Automatically asks customers for reviews after a job and shares the good ones on your website and social media.	Starter: $75 a month. Pro: $125 a month. Managed website: $99 a month plus $199 setup. No free plan; 14-day free trial.	Priced in US dollars; check UK text-message support. Source, checked 14 October 2026
Trustpilot Business Collect and show customer reviews on Trustpilot, with automatic review invitations.	Free plan available. Starter from $99, Plus from $319, Premium from $799 per month per domain, billed annually. Free plan with 50 automated review invitations a month (paid plans: 100, 300 and 1,000).	Trustpilot is widely used by UK shoppers. Our check showed US-dollar prices; the provider may show pounds to UK visitors. Source, checked 14 October 2026
ChatGPT A general AI assistant for drafting emails, quotes, policies and posts, summarising documents and answering questions.	Free plan available. Paid plans (Go, Plus, Business, Enterprise) are priced per user per month; see the pricing page for current amounts. Unlimited everyday text chats, subject to abuse safeguards. Web search, file and image uploads, data analysis, image creation and 500 MB Library storage, each with its own usage limits. Ads may appear on the free plan in some countries.	Works in the UK. Ask for British English and UK context (VAT, HMRC) in your prompt. Source, checked 14 October 2026
Podium Messaging, reviews and AI lead replies for local businesses in one inbox.	Core: $399 a month. Pro: $599 a month. Phone seats extra. No free plan; sales-led sign-up.	US prices; check UK availability with sales. Source, checked 14 October 2026

What to check before you choose

Low volume: a personal text with your Google link after each job may be all you need.
NiceJob starts at $75 a month; Podium at $399 (checked 14 October 2026).
Every customer gets the same request; no filtering out unhappy ones.
Can the tool pull finished jobs from your job app?
Check UK text-message support before paying for any US tool.

A prompt to start with

Paste this into ChatGPT or Claude, filling in the brackets:

Write a short text to [customer name] now the [job] at [street] is finished and the scaffold's down. Thank them, attach a note that I'll send the guarantee by email, and ask if they'd leave an honest Google review here: [link]. Under 300 characters, British spelling, no incentive.

Free tools

Price a job with the quote and VAT calculator (20%, 5%, 0% and reverse charge), or work out your day rate (see how much to charge per hour). For the rules on asking, read can Google detect fake reviews? For ready-made messages, see 16 ChatGPT prompts for tradespeople. Survey report, weather delay and scaffold prompts: ChatGPT prompts for roofers. Before paying for a tool, check it pays for itself with the AI tool break-even calculator.

Questions

Can I offer a discount for a Google review?

No. Google's policy bans offering payment, discounts or free goods or services for reviews, and UK law since April 2025 bans concealed incentivised reviews. Ask every customer, with no reward.

How do I reply to a review about a leak after the job?

Thank them for raising it, say you'll come back to inspect, and take the detail offline. Then reply again once it's fixed.

Are these prices in pounds?

Not all. Where a provider only publishes US dollar prices we show dollars, so check the price in pounds at checkout.

Do you get paid if I sign up?

Some links may become affiliate links, and we'll label them when they do. It doesn't change what we list. See how we make money.

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