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Home › Trades › Locksmiths › AI review tools for locksmiths in the UK

AI review tools for locksmiths in the UK

People searching for a locksmith are often locked out and anxious, and they pick based on reviews they can scan in seconds: did the locksmith turn up quickly, charge what they quoted and not damage the door? Genuine recent reviews are one of the few things that separate an honest local locksmith from the call centres that advertise heavily.

Prices were re-checked on each provider's own page; the date is next to each one. Rules and figures from GOV.UK are linked where they're used.

Ask while it's fresh

Ask before you leave or by text within the hour, while the customer remembers how quickly you arrived and what you charged. Share your Google review link or QR code (Google).

Stay inside the rules

Google bans discounts, payment or free work for reviews, and asking only happy customers (Google). UK law since April 2025 bans fake reviews and concealed incentivised reviews (CMA). Misusing a trust mark, such as a trade association logo you aren't entitled to, is banned outright (CMA).

Replies that reassure

When you reply, be specific: thank them, mention the job in general terms, and never include the customer's address or anything about their security. Claude can draft a calm first version of a reply to a negative review; edit it before posting.

The options, with prices

ToolPrice and free planUK notes and source
Google Business Profile
Your free listing on Google Search and Maps, where customers leave reviews and you reply.
Free.
Create and manage your listing, share a review link and reply to reviews at no cost.
Works in the UK.
Source, checked 14 October 2026
NiceJob
Automatically asks customers for reviews after a job and shares the good ones on your website and social media.
Starter: $75 a month. Pro: $125 a month. Managed website: $99 a month plus $199 setup.
No free plan; 14-day free trial.
Priced in US dollars; check UK text-message support.
Source, checked 14 October 2026
Trustpilot Business
Collect and show customer reviews on Trustpilot, with automatic review invitations.
Free plan available. Starter from $99, Plus from $319, Premium from $799 per month per domain, billed annually.
Free plan with 50 automated review invitations a month (paid plans: 100, 300 and 1,000).
Trustpilot is widely used by UK shoppers. Our check showed US-dollar prices; the provider may show pounds to UK visitors.
Source, checked 14 October 2026
Claude
An AI assistant that is good with long documents, careful writing and summaries.
Free plan: $0. Pro: $20 a month, or $17 a month on an annual plan ($200 billed up front). Max: higher-usage plans; see the pricing page.
Chat on web, desktop and mobile, web search, file creation, code, memory and Artifacts. Usage limits reset on a rolling five-hour window, with no fixed message count.
Prices are in US dollars.
Source, checked 15 October 2026
Podium
Messaging, reviews and AI lead replies for local businesses in one inbox.
Core: $399 a month. Pro: $599 a month. Phone seats extra.
No free plan; sales-led sign-up.
US prices; check UK availability with sales.
Source, checked 14 October 2026

What to check before you choose

  • Never mention addresses, lock types or security details in replies.
  • NiceJob from $75 a month; Podium from $399 (checked 14 October 2026).
  • Trustpilot's free plan allows 50 automated invitations a month.
  • Same request to every customer.
  • Manual first: a text with your Google link may be enough.

A prompt to start with

Paste this into ChatGPT or Claude, filling in the brackets:

Draft a reply to this Google review of my locksmith business: [paste]. Thank them, address their point factually, don't mention their address or any security details, and invite them to call [number] if anything needs a second look. Under 80 words, British spelling.

Free tools

Price a job with the quote and VAT calculator (20%, 5%, 0% and reverse charge), or work out your day rate (see how much to charge per hour). For the rules on asking, read can Google detect fake reviews? For ready-made messages, see 16 ChatGPT prompts for tradespeople. Before paying for a tool, check it pays for itself with the AI tool break-even calculator.

Questions

Can I offer a discount for a Google review?

No. Google's policy bans offering payment, discounts or free goods or services for reviews, and UK law since April 2025 bans concealed incentivised reviews. Ask every customer, with no reward.

Should I mention the customer's lock in my reply?

No. Keep replies general so you don't reveal anything about a customer's security.

Are these prices in pounds?

Not all. Where a provider only publishes US dollar prices we show dollars, so check the price in pounds at checkout.

Do you get paid if I sign up?

Some links may become affiliate links, and we'll label them when they do. It doesn't change what we list. See how we make money.

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