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AI review tools for electricians in the UK

People choosing an electrician want to know you're qualified, tidy and turn up when you say. Reviews answer the last two better than any advert. This page covers the free way to collect Google reviews, the paid tools that automate it, and the rules that changed in April 2025.

Prices were re-checked on each provider's own page; the date is next to each one. Rules and figures from GOV.UK are linked where they're used.

A request after every job

Send the same short message with your Google review link to every customer when the job is signed off. Google lets you create the link or a QR code from your Business Profile (Google). For EICRs ordered by an agent, the agent is your customer, so ask them, not the tenant.

Rules on incentives and filtering

Google forbids paying or discounting for reviews and selectively asking happy customers (Google). UK law since 6 April 2025 bans fake reviews and concealed incentivised reviews (CMA), and the CMA can fine businesses up to 10% of global turnover for breaking consumer law (CMA).

Accreditations in replies and profiles

It's natural to mention your scheme in a reply, such as NICEIC or NAPIT (GOV.UK). Only claim what you hold: misusing a trust mark is banned outright under the DMCC Act (CMA). If a reviewer raises a safety concern, reply briefly, offer to inspect, and take the detail offline.

The options, with prices

Tool	Price and free plan	UK notes and source
Google Business Profile Your free listing on Google Search and Maps, where customers leave reviews and you reply.	Free. Create and manage your listing, share a review link and reply to reviews at no cost.	Works in the UK. Source, checked 14 October 2026
NiceJob Automatically asks customers for reviews after a job and shares the good ones on your website and social media.	Starter: $75 a month. Pro: $125 a month. Managed website: $99 a month plus $199 setup. No free plan; 14-day free trial.	Priced in US dollars; check UK text-message support. Source, checked 14 October 2026
Trustpilot Business Collect and show customer reviews on Trustpilot, with automatic review invitations.	Free plan available. Starter from $99, Plus from $319, Premium from $799 per month per domain, billed annually. Free plan with 50 automated review invitations a month (paid plans: 100, 300 and 1,000).	Trustpilot is widely used by UK shoppers. Our check showed US-dollar prices; the provider may show pounds to UK visitors. Source, checked 14 October 2026
Claude An AI assistant that is good with long documents, careful writing and summaries.	Free plan: $0. Pro: $20 a month, or $17 a month on an annual plan ($200 billed up front). Max: higher-usage plans; see the pricing page. Chat on web, desktop and mobile, web search, file creation, code, memory and Artifacts. Usage limits reset on a rolling five-hour window, with no fixed message count.	Prices are in US dollars. Source, checked 15 October 2026
Podium Messaging, reviews and AI lead replies for local businesses in one inbox.	Core: $399 a month. Pro: $599 a month. Phone seats extra. No free plan; sales-led sign-up.	US prices; check UK availability with sales. Source, checked 14 October 2026

What to check before you choose

Volume first: under about two jobs a day, a manual text with your Google link is usually enough.
NiceJob ($75 a month Starter) and Podium ($399 Core) price in dollars; checked 15 and 14 October 2026.
Trustpilot's free plan allows 50 automated invitations a month; paid plans are billed annually per domain.
Every customer must get the same request; no review gating.
Can the tool pull completed jobs from your job app?

A prompt to start with

Paste this into ChatGPT or Claude, filling in the brackets:

Draft a reply to this Google review of my electrical business: [paste review]. Thank them, address the point they raised factually, mention we're [scheme, only if true] registered if relevant, and invite them to call [number] if anything needs a second look. Under 80 words, polite, British spelling, no excuses.

Free tools

Price a job with the quote and VAT calculator (20%, 5%, 0% and reverse charge), or work out your day rate (see how much to charge per hour). For the rules on asking, read can Google detect fake reviews? Before paying for a tool, check it pays for itself with the AI tool break-even calculator.

Questions

Can I offer a discount for a Google review?

No. Google's policy bans offering payment, discounts or free goods or services for reviews, and UK law since April 2025 bans concealed incentivised reviews. Ask every customer, with no reward.

Should I reply to every review?

Google says you don't need to thank every reviewer publicly; reply when you have something useful to add, and always reply to negative reviews calmly.

Are these prices in pounds?

Not all. Where a provider only publishes US dollar prices we show dollars, so check the price in pounds at checkout.

Do you get paid if I sign up?

Some links may become affiliate links, and we'll label them when they do. It doesn't change what we list. See how we make money.

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