Home › Trades › Roofers › AI social media tools for roofers in the UK

AI social media tools for roofers in the UK

Roofing is hard for customers to picture, which makes good photos valuable: the old roof, the strip-out, the new tiles, the finished leadwork. Short clips from the scaffold do well, and drone shots show a whole roof at once. The tools below help you turn those into regular posts without spending your evenings on it.

Prices were re-checked on each provider's own page; the date is next to each one. Rules and figures from GOV.UK are linked where they're used.

Drone photos: the rules first

A drone gives the best roof shots, but the CAA requires a Flyer ID for drones of 100g or more, and an Operator ID for drones of 250g or more or 100g or more with a camera (CAA). Check the Drone Code before flying over a customer's street, and ask the customer before you post their roof.

What to post

Before-and-after pairs, a short clip of a ridge being re-pointed, and a seasonal reminder to check gutters before winter. Canva's free plan has templates for side-by-side posts, and Opus Clip can cut a long walk-round video into short clips (free plan with limited credits; checked 14 October 2026).

Badges and claims

If you show a scheme or manufacturer logo, keep your membership current: misusing a trust mark is banned outright under UK consumer law (CMA). Don't let an AI tool add guarantees or accreditations you haven't given it. Schedule a month of posts with Buffer, free for up to 3 channels when checked on 14 October 2026.

The options, with prices

Tool	Price and free plan	UK notes and source
Canva Drag-and-drop design for social posts, flyers, menus and presentations, with AI tools such as Magic Write.	Free plan: $0. Pro, Business and Enterprise plans are paid; see the pricing page for current amounts. 1.6 million+ templates, 5 GB storage, one Brand Kit (three colours), and up to 200 Standard AI uses or 20 Premium AI uses a month. Canva AI 2.0 is on paid plans only.	Widely used in the UK. Source, checked 14 October 2026
Buffer Schedule posts to several social networks, with an AI assistant for drafting.	Free plan. Essentials: $5 a month per channel billed yearly. Team: $10 a month per channel billed yearly. 14-day free trial. Up to 3 channels and 10 scheduled posts per channel at a time; 1 API key.	Prices are in US dollars. Source, checked 14 October 2026
ChatGPT A general AI assistant for drafting emails, quotes, policies and posts, summarising documents and answering questions.	Free plan available. Paid plans (Go, Plus, Business, Enterprise) are priced per user per month; see the pricing page for current amounts. Unlimited everyday text chats, subject to abuse safeguards. Web search, file and image uploads, data analysis, image creation and 500 MB Library storage, each with its own usage limits. Ads may appear on the free plan in some countries.	Works in the UK. Ask for British English and UK context (VAT, HMRC) in your prompt. Source, checked 14 October 2026
OpusClip Turns long videos into short clips for TikTok, Reels and Shorts automatically.	Free: $0. Starter: $15 a month (monthly only). Pro: $29 monthly or $14.50 a month billed annually. Free forever plan with limited credits.	Priced in US dollars. Source, checked 14 October 2026
Google Business Profile Your free listing on Google Search and Maps, where customers leave reviews and you reply.	Free. Create and manage your listing, share a review link and reply to reviews at no cost.	Works in the UK. Source, checked 14 October 2026

What to check before you choose

Drone IDs in place before you fly, and permission before posting a customer's home.
Buffer and Opus Clip price in dollars.
Canva's free AI allowance is limited.
Use Google Business Profile posts as well as Facebook and Instagram.
Keep a folder of photos per job.

A prompt to start with

Paste this into ChatGPT or Claude, filling in the brackets:

Write four social posts for [business name], a roofer in [town], from these job notes: [paste]. One before-and-after, one leadwork close-up, one 'what we found when we stripped it', one autumn gutter reminder. Plain British English, no hype, no guarantees I haven't listed here: [list]. Under 60 words each.

Free tools

Price a job with the quote and VAT calculator (20%, 5%, 0% and reverse charge), or work out your day rate (see how much to charge per hour). Survey report, weather delay and scaffold prompts: ChatGPT prompts for roofers. Before paying for a tool, check it pays for itself with the AI tool break-even calculator.

Questions

How many posts a week should I do?

There's no official number. Pick a rate you can keep up, such as one finished job a week, and use a scheduler such as Buffer (free for up to 3 channels when checked on 15 October 2026) so it goes out while you're working.

Do I need a licence to use a drone for roof photos?

You need a CAA Flyer ID for drones of 100g or more, and an Operator ID for 250g or more, or 100g or more with a camera. Check the CAA Drone Code for where you can fly.

Are these prices in pounds?

Not all. Where a provider only publishes US dollar prices we show dollars, so check the price in pounds at checkout.

Do you get paid if I sign up?

Some links may become affiliate links, and we'll label them when they do. It doesn't change what we list. See how we make money.

Free daily email

One useful AI tool each weekday: what it costs, who it suits and a tip to try. Five minutes to read.

Unsubscribe any time. Privacy. Read the latest issue or browse past issues.