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Is a data breach reportable, and what should I do?
Short answer
A personal data breach must be reported to the ICO within 72 hours of finding it, if it's likely to risk people's rights and freedoms. If the risk is high, you must also tell the people affected without undue delay. A breach includes sending data to the wrong person or tool, not just hacking. Record every breach.
First 72 hours
- Contain it: recall the email, revoke access, change passwords, delete shared links.
- Work out what data, how many people and how sensitive.
- Assess the risk to those people.
- Report to the ICO if a risk is likely; use its self-assessment tool if unsure.
- Tell affected people if the risk is high, with advice on protecting themselves.
- Write down what happened and what you changed.
AI-related breaches
Pasting customer data into an AI tool isn't automatically a breach, but it can be if the tool isn't one you've approved, it isn't secure, or the data is used in ways customers weren't told about. A public chat link exposing customer details would be a breach. See can I put customer data into ChatGPT?
Fines
The ICO's maximum UK GDPR fine is £17.5 million or 4% of worldwide turnover, whichever is higher. Most ICO action against small firms is reprimands and orders, but failing to report can make things worse.
Who else to tell
Your insurer, the police or Report Fraud if it's a crime (Police Scotland in Scotland), and the NCSC for cyber attacks.
Related questions
Is a data breach a crime?
Not usually for the business that suffers it, but deliberately misusing data can be an offence.
Can a data breach be verbal?
Yes. Telling the wrong person someone's personal details can count.
Sources
Checked 17 October 2026. Rules and prices change, so check the source before you rely on it. This is general information, not legal, tax or financial advice.
More on data, privacy and gdpr
- Are AI detection tools accurate?
- Are AI tools secure for business?
- Are ChatGPT chats private? Can OpenAI read them?
- Are Microsoft Copilot chats private?
- Can AI agents be trusted?
- Can AI read my WhatsApp messages?
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