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Does Meta AI cost money?
Short answer
No, Meta AI is free to use in WhatsApp, Instagram, Facebook, Messenger and the Meta AI app. Meta now sells optional Meta One bundles that add more AI image and video generation, starting at $7.99 a month. Meta says availability varies by country, and on 17 October 2026 the UK Meta AI App Store listing showed no paid plans.
Free versus paid
| What you get | Price | |
|---|---|---|
| Meta AI (free) | Chat, questions, image generation and some video features in Meta's apps | £0 |
| Meta One Core | Instagram Plus, Facebook Plus and WhatsApp Plus, plus more AI media generation | $7.99 a month (US) |
| Meta One Premium | Everything in Core, plus a larger monthly AI allowance for advanced image and video models | $19.99 a month (US) |
| Business bundles | Verified badge, Meta Business Agent on WhatsApp and publishing tools | $14.99 to $499 a month (US) |
Meta's help pages say the plans and benefits you see depend on your location and account. Check in your own app before assuming a plan is available in the UK.
Can Meta AI make videos for free?
Meta AI can create short AI videos, called vibes, by animating images or editing videos, in the Meta AI and Vibes apps. Meta says these apps and some features aren't yet available everywhere. Meta has said it plans to offer extra video creation through subscriptions, so free limits may tighten.
For a business
The free assistant is fine for drafting captions and replies. Don't paste customer data into it. See is Meta AI safe? and does WhatsApp have AI?
Related questions
Does Meta AI have a subscription?
Yes, through Meta One bundles, which are optional. The core assistant stays free.
Is Muse the same as Meta AI?
Muse is Meta's newer AI agent with its own app and privacy policy. Basic Meta AI features remain in Meta's apps.
Sources
- Meta Help Centre: about Meta One Premium plans
- Reuters: Meta launches subscriptions with enhanced AI features (15 September 2026)
- Meta Help Centre (UK): post your AI videos on Meta AI and Vibes
- Apple App Store (UK): Meta AI
Checked 17 October 2026. Rules and prices change, so check the source before you rely on it. This is general information, not legal, tax or financial advice.
More on ai costs and free plans
- Are AI tools free?
- Can ChatGPT Plus make videos?
- Can I claim ChatGPT as a business expense in the UK?
- Can more than one person use ChatGPT Plus?
- Do AI subscriptions like Claude, Canva and Grammarly charge UK VAT?
- Does ChatGPT Plus have usage limits?
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