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Do I need a privacy notice, and should it mention AI?
Short answer
Yes, if you collect personal information, such as names, phone numbers or emails. UK GDPR gives people the right to be informed, so you must tell them what you collect, why, who you share it with and how long you keep it. If AI tools process their data, such as a chatbot or call transcription, say so.
What a privacy notice must cover
- Who you are and how to contact you.
- What personal data you collect and why.
- Your lawful basis for each use.
- Who you share it with, including software and AI providers.
- Whether data goes outside the UK.
- How long you keep it.
- People's rights, including complaining to you and to the ICO.
When to mention AI
| You use | Mention it? |
|---|---|
| ChatGPT to draft posts with no customer data | Not needed |
| AI to summarise customer emails or calls | Yes, as a processing purpose and provider |
| A website chatbot or AI receptionist | Yes, and tell people at the start of the chat or call |
| AI to make decisions about people | Yes, with details of human review |
Is a privacy notice a legal requirement?
Yes, whenever you collect personal data, it's how you meet the right to be informed. The ICO has free guidance and a generator for small organisations.
Related questions
Related questions
Is a privacy notice the same as a privacy policy?
People use both names. The privacy notice is what you show to the public; a policy is often your internal rules.
Do I need a cookie banner too?
If your website uses non-essential cookies, yes.
Sources
Checked 17 October 2026. Rules and prices change, so check the source before you rely on it. This is general information, not legal, tax or financial advice.
More on data, privacy and gdpr
- Are AI detection tools accurate?
- Are AI tools secure for business?
- Are ChatGPT chats private? Can OpenAI read them?
- Are Microsoft Copilot chats private?
- Can AI agents be trusted?
- Can AI read my WhatsApp messages?
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