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How do I add an AI chatbot to my website?
Short answer
The easiest way is to use your website builder's own AI chat feature or a live chat tool with an AI assistant, then train it on your FAQs, services and prices. You usually paste a short code snippet or switch on an app. Tell visitors they're chatting with AI, offer a route to a person, and update your privacy notice.
Steps
- Check whether your website builder or booking system already has AI chat.
- If not, choose a live chat tool with an AI assistant and a free trial.
- Feed it your FAQs, services, areas covered, opening hours and booking link.
- Set clear limits: no quotes for non-standard jobs, no legal or safety advice.
- Add the widget with the snippet or plugin.
- Test it with 20 real customer questions and fix wrong answers.
- Label it as AI and offer "talk to a person".
Privacy
If the chatbot collects names, numbers or messages, you're responsible under UK GDPR. Update your privacy notice, choose a provider with a clear data processing agreement, and don't ask for more than you need. See is ChatGPT GDPR compliant?
Is it worth it?
For businesses with many repeat questions, yes. For a one-person trade, a good FAQ page and an AI receptionist may do more.
Related questions
Can I build a chatbot with ChatGPT?
Paid ChatGPT plans let you make custom GPTs, but they live inside ChatGPT, not on your site. Website chat needs a separate tool or the OpenAI API.
Will a chatbot replace my staff?
Not fully. See will a chatbot replace human customer service?
Sources
Checked 17 October 2026. Rules and prices change, so check the source before you rely on it. This is general information, not legal, tax or financial advice.
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