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Can AI make and answer phone calls?
Short answer
Yes. AI voice agents can answer your phone, take bookings and make outbound calls, such as appointment reminders or follow-ups. Be careful with marketing: under PECR, automated marketing calls need the person's specific prior consent, and an AI voice call is likely to count as automated. Service calls, like confirming a booking, carry less risk.
What AI calls can do
| Use | Risk level |
|---|---|
| Answering inbound calls | Low; tell callers it's AI |
| Booking confirmations and reminders | Low to medium; service message, not marketing |
| Chasing overdue invoices | Medium; be accurate and polite |
| Cold sales calls | High; needs prior consent for automated calls |
UK rules for outbound AI calls
- PECR requires specific prior consent for automated marketing calls.
- Calls must identify your business and show a number people can call back.
- Stop when someone withdraws consent.
Answering calls
See what is an AI receptionist? and what is an AI voice agent? for setup and costs, and are AI phone answering services any good?.
Related questions
Can ChatGPT make phone calls?
Not to ordinary phone numbers by itself. You need a voice agent service connected to a phone line.
Is there an AI receptionist for plumbers?
Yes. See AI receptionist for plumbers.
Sources
Checked 17 October 2026. Rules and prices change, so check the source before you rely on it. This is general information, not legal, tax or financial advice.
More on calls and customer service
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- Can an AI receptionist take restaurant bookings?
- Can I use ChatGPT for customer service?
- Can Otter AI record phone calls?
- Does Gemini have voice chat like ChatGPT?
- Does Otter AI work with Teams, Zoom and Google Meet?
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