The AI TillComparisons · Email marketing
Comparison
Kit (formerly ConvertKit) vs Mailchimp
Email newsletters and automations for creators and small businesses that sell online. Long-running email marketing tool with templates, automations and AI help with copy.
| Kit (formerly ConvertKit) | Mailchimp | |
|---|---|---|
| Price | Free up to 10,000 subscribers. Creator: $33 a month for 1,000 subscribers ($390 billed yearly). Pro: from $66 a month for 1,000 subscribers. | Paid plans start at $13 a month after a 14-day free trial; prices depend on your number of contacts. |
| Free plan | Yes. Free for up to 10,000 subscribers. | No. 14-day free trial of paid plans shown on the pricing page we checked. |
| Best for | Coaches, makers and small brands selling digital products or courses. | Shops and service firms that want lots of templates and integrations. |
| Watch out for | Paid prices rise with subscriber numbers. | Costs climb with contact numbers. |
| UK notes | Priced in US dollars. | Our check showed US-dollar prices on the UK page. |
| Made by | Kit | Intuit Mailchimp |
| Checked | 2026-10-14 | 2026-10-14 |
Our verdict
For most small UK businesses starting out, Kit (formerly ConvertKit) is the easier first pick because it has a free plan. Pick Mailchimp instead if this sounds like you: shops and service firms that want lots of templates and integrations.
UK price difference
Cheapest paid plans: Kit (formerly ConvertKit) $33 (Creator, per month for 1,000 subscribers); Mailchimp $13 (entry paid plan, per month, by contacts). Mailchimp is $20 a month cheaper at entry level, though billing terms differ. Check on the provider page whether VAT is included before you buy.
Who should pick which?
- Choose Kit (formerly ConvertKit) for: coaches, makers and small brands selling digital products or courses.
- Choose Mailchimp for: shops and service firms that want lots of templates and integrations.
Only Kit (formerly ConvertKit) has a free plan, so you can try it first at no cost. Prices change, so check the provider's page before buying.
Other email marketing to consider
Brevo
Email, text and WhatsApp marketing with a simple CRM, aimed at small businesses.
beehiiv
Newsletter platform with a website, growth tools and ad income built in.
Full details
Kit (formerly ConvertKit) tool page · Mailchimp tool page · How we check prices
Sources
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