The AI TillComparisons · Email marketing
Comparison
Brevo vs Mailchimp
Email, text and WhatsApp marketing with a simple CRM, aimed at small businesses. Long-running email marketing tool with templates, automations and AI help with copy.
| Brevo | Mailchimp | |
|---|---|---|
| Price | Free plan. Starter from $9 a month ($8.08 billed yearly). Standard from $18 a month ($16.17 billed yearly). Prices rise with volume. | Paid plans start at $13 a month after a 14-day free trial; prices depend on your number of contacts. |
| Free plan | Yes. Free forever, no card needed; aimed at individuals and sole traders building an online presence. | No. 14-day free trial of paid plans shown on the pricing page we checked. |
| Best for | Small businesses sending regular newsletters and offers on a budget. | Shops and service firms that want lots of templates and integrations. |
| Watch out for | Free emails carry Brevo branding until you pay to remove the logo. | Costs climb with contact numbers. |
| UK notes | Priced in US dollars on the page we checked. | Our check showed US-dollar prices on the UK page. |
| Made by | Brevo | Intuit Mailchimp |
| Checked | 2026-10-14 | 2026-10-14 |
Our verdict
For most small UK businesses starting out, Brevo is the easier first pick because it has a free plan and its entry plan costs less. Pick Mailchimp instead if this sounds like you: shops and service firms that want lots of templates and integrations.
UK price difference
Cheapest paid plans: Brevo $9 (Starter, per month); Mailchimp $13 (entry paid plan, per month, by contacts). Brevo is $4 a month cheaper at entry level, though billing terms differ. Check on the provider page whether VAT is included before you buy.
Who should pick which?
- Choose Brevo for: small businesses sending regular newsletters and offers on a budget.
- Choose Mailchimp for: shops and service firms that want lots of templates and integrations.
Only Brevo has a free plan, so you can try it first at no cost. Prices change, so check the provider's page before buying.
Other email marketing to consider
Kit (formerly ConvertKit)
Email newsletters and automations for creators and small businesses that sell online.
beehiiv
Newsletter platform with a website, growth tools and ad income built in.
Full details
Brevo tool page · Mailchimp tool page · How we check prices
Sources
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