The AI TillComparisons · Email marketing
Comparison
Brevo vs Kit (formerly ConvertKit)
Email, text and WhatsApp marketing with a simple CRM, aimed at small businesses. Email newsletters and automations for creators and small businesses that sell online.
| Brevo | Kit (formerly ConvertKit) | |
|---|---|---|
| Price | Free plan. Starter from $9 a month ($8.08 billed yearly). Standard from $18 a month ($16.17 billed yearly). Prices rise with volume. | Free up to 10,000 subscribers. Creator: $33 a month for 1,000 subscribers ($390 billed yearly). Pro: from $66 a month for 1,000 subscribers. |
| Free plan | Yes. Free forever, no card needed; aimed at individuals and sole traders building an online presence. | Yes. Free for up to 10,000 subscribers. |
| Best for | Small businesses sending regular newsletters and offers on a budget. | Coaches, makers and small brands selling digital products or courses. |
| Watch out for | Free emails carry Brevo branding until you pay to remove the logo. | Paid prices rise with subscriber numbers. |
| UK notes | Priced in US dollars on the page we checked. | Priced in US dollars. |
| Made by | Brevo | Kit |
| Checked | 2026-10-14 | 2026-10-14 |
Our verdict
For most small UK businesses starting out, Brevo is the easier first pick because its entry plan costs less. Pick Kit (formerly ConvertKit) instead if this sounds like you: coaches, makers and small brands selling digital products or courses.
UK price difference
Cheapest paid plans: Brevo $9 (Starter, per month); Kit (formerly ConvertKit) $33 (Creator, per month for 1,000 subscribers). Brevo is $24 a month cheaper at entry level, though billing terms differ. Check on the provider page whether VAT is included before you buy.
Who should pick which?
- Choose Brevo for: small businesses sending regular newsletters and offers on a budget.
- Choose Kit (formerly ConvertKit) for: coaches, makers and small brands selling digital products or courses.
Both have a free plan, so the simplest test is to try each on a real job for a week. Prices change, so check the provider's page before buying.
Other email marketing to consider
beehiiv
Newsletter platform with a website, growth tools and ad income built in.
Mailchimp
Long-running email marketing tool with templates, automations and AI help with copy.
Full details
Brevo tool page · Kit (formerly ConvertKit) tool page · How we check prices
Sources
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