Comparisons · AI receptionists

Comparison

Upfirst vs Frontdesk (My AI Front Desk)

An AI receptionist that answers, summarises and transfers calls and books appointments. Phone answering plus web chat, two-way text, a simple CRM and automations in one plan.

UpfirstFrontdesk (My AI Front Desk)
PriceStarter: $24.95 a month for 30 calls ($20 billed annually), then $1.50 a call. Premium: $59.95 for 90 calls. Pro: $159.95 for 300 calls. 14-day free trial.Business-in-a-Box: $99 a month, or $79 a month billed annually, including 200 voice minutes.
Free planNo. No free plan; 14-day free trial with all features.No. No free plan listed.
Best forSole traders who get a handful of calls a day.Businesses that want phone, chat and text handled in one place.
Watch out forHuman support hours are US Eastern time.You pay for features you may not use if you only need calls answered.
UK notesUS company, priced in dollars.US company, priced in dollars.
Made byUpfirstMy AI Front Desk
Checked2026-10-142026-10-14

Our verdict

For most small UK businesses starting out, Upfirst is the easier first pick because its entry plan costs less. Pick Frontdesk (My AI Front Desk) instead if this sounds like you: businesses that want phone, chat and text handled in one place.

UK price difference

Cheapest paid plans: Upfirst $24.95 (Starter, per month); Frontdesk (My AI Front Desk) $99 (Business-in-a-Box, per month (or $79 billed annually)). Upfirst is $74.05 a month cheaper at entry level, though billing terms differ. Check on the provider page whether VAT is included before you buy.

Who should pick which?

Neither has a free plan; use the free trials where offered before you commit. Prices change, so check the provider's page before buying.

Other ai receptionists to consider

Smith.ai AI Receptionist

Free plan

An AI receptionist that answers calls 24/7, qualifies leads and books appointments, with live human backup available.

Rosie

An AI answering service that takes messages, sends booking links and, on higher plans, books and transfers calls.

Goodcall

An AI phone agent billed per unique customer rather than per minute.

Moneypenny AI Receptionist

£ pricing

A UK answering company offering an AI receptionist with the option of real receptionists.

Full details

Upfirst tool page · Frontdesk (My AI Front Desk) tool page · How we check prices

Sources

Free daily email

One useful AI tool each weekday: what it costs, who it suits and a tip to try. Five minutes to read.

Unsubscribe any time. Privacy.