Comparisons · AI receptionists

Comparison

Smith.ai AI Receptionist vs Upfirst

An AI receptionist that answers calls 24/7, qualifies leads and books appointments, with live human backup available. An AI receptionist that answers, summarises and transfers calls and books appointments.

Smith.ai AI ReceptionistUpfirst
PriceFree: 25 calls a month, then $3.00 a call. Pro: $150 a month (75 calls, about $2.00 a call). Enterprise: from $500 a month.Starter: $24.95 a month for 30 calls ($20 billed annually), then $1.50 a call. Premium: $59.95 for 90 calls. Pro: $159.95 for 300 calls. 14-day free trial.
Free planYes. 25 calls a month with 24/7 answering, recordings, transcripts, summaries and calendar booking.No. No free plan; 14-day free trial with all features.
Best forTrying an AI receptionist properly before spending anything.Sole traders who get a handful of calls a day.
Watch out forPer-call billing gets expensive with many short calls. Live agents are based in North America.Human support hours are US Eastern time.
UK notesUS company, priced in dollars; confirm UK number support.US company, priced in dollars.
Made bySmith.aiUpfirst
Checked2026-10-142026-10-14

Our verdict

For most small UK businesses starting out, Smith.ai AI Receptionist is the easier first pick because it has a free plan. Pick Upfirst instead if this sounds like you: sole traders who get a handful of calls a day.

UK price difference

Cheapest paid plans: Smith.ai AI Receptionist $150 (Pro, per month); Upfirst $24.95 (Starter, per month). Upfirst is $125.05 a month cheaper at entry level. Check on the provider page whether VAT is included before you buy.

Who should pick which?

Only Smith.ai AI Receptionist has a free plan, so you can try it first at no cost. Prices change, so check the provider's page before buying.

Other ai receptionists to consider

Rosie

An AI answering service that takes messages, sends booking links and, on higher plans, books and transfers calls.

Goodcall

An AI phone agent billed per unique customer rather than per minute.

Frontdesk (My AI Front Desk)

Phone answering plus web chat, two-way text, a simple CRM and automations in one plan.

Moneypenny AI Receptionist

£ pricing

A UK answering company offering an AI receptionist with the option of real receptionists.

Full details

Smith.ai AI Receptionist tool page · Upfirst tool page · How we check prices

Sources

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