The AI TillComparisons · AI receptionists
Comparison
Upfirst vs Rosie
An AI receptionist that answers, summarises and transfers calls and books appointments. An AI answering service that takes messages, sends booking links and, on higher plans, books and transfers calls.
| Upfirst | Rosie | |
|---|---|---|
| Price | Starter: $24.95 a month for 30 calls ($20 billed annually), then $1.50 a call. Premium: $59.95 for 90 calls. Pro: $159.95 for 300 calls. 14-day free trial. | Professional: $49 a month for 250 minutes. Scale: $149 a month for 1,000 minutes. Growth: $299 a month for 2,000 minutes. 7-day free trial. |
| Free plan | No. No free plan; 14-day free trial with all features. | No. No free plan; 7-day free trial. |
| Best for | Sole traders who get a handful of calls a day. | Businesses with longer calls, such as trades quoting for jobs. |
| Watch out for | Human support hours are US Eastern time. | Calendar booking and live transfers start on Scale. Built for the US market (area codes, English and Spanish). |
| UK notes | US company, priced in dollars. | Confirm UK number support before signing up. |
| Made by | Upfirst | Rosie |
| Checked | 2026-10-14 | 2026-10-14 |
Our verdict
For most small UK businesses starting out, Upfirst is the easier first pick because its entry plan costs less. Pick Rosie instead if this sounds like you: businesses with longer calls, such as trades quoting for jobs.
UK price difference
Cheapest paid plans: Upfirst $24.95 (Starter, per month); Rosie $49 (Professional, per month). Upfirst is $24.05 a month cheaper at entry level. Check on the provider page whether VAT is included before you buy.
Who should pick which?
- Choose Upfirst for: sole traders who get a handful of calls a day.
- Choose Rosie for: businesses with longer calls, such as trades quoting for jobs.
Neither has a free plan; use the free trials where offered before you commit. Prices change, so check the provider's page before buying.
Other ai receptionists to consider
Smith.ai AI Receptionist
An AI receptionist that answers calls 24/7, qualifies leads and books appointments, with live human backup available.
Goodcall
An AI phone agent billed per unique customer rather than per minute.
Frontdesk (My AI Front Desk)
Phone answering plus web chat, two-way text, a simple CRM and automations in one plan.
Moneypenny AI Receptionist
A UK answering company offering an AI receptionist with the option of real receptionists.
Full details
Upfirst tool page · Rosie tool page · How we check prices
Sources
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