Comparisons · CRM
Comparison
HubSpot vs Zoho CRM
Customer database (CRM) with email, forms and AI help, starting with free tools. Customer database (CRM) for tracking enquiries, quotes and follow-ups, with a free edition for up to 3 users.
| HubSpot | Zoho CRM | |
|---|---|---|
| Price | Free tools: $0 for up to 2 users. Starter: from $7 per seat a month on the pricing page's default billing option; choosing to pay monthly showed $10 per seat a month when checked. | Free: $0 for up to 3 users. Standard: $20 per user a month paying monthly, or $14 billed annually. Professional: $35 ($23 billed annually). Enterprise: $50 ($40 billed annually). |
| Free plan | Yes. Free foundational tools for up to 2 users, no card needed. | Yes. Free edition for up to 3 users, no card needed: contact management, follow-up reminders, workflow automation, email templates, tasks, calls and meetings, standard reports and mobile apps. |
| Best for | Small teams that want to track enquiries and customers in one place. | Small teams that want a proper customer database with follow-up reminders without paying while they try it. |
| Watch out for | Costs climb quickly on Professional plans. Our check showed US-dollar prices; the provider may show pounds to UK visitors. | Email integration, mass emails and multiple pipelines start on Standard. Prices were shown in US dollars on the page we checked. |
| UK notes | Works in the UK. Our check showed US-dollar prices; the provider may show pounds to UK visitors. | Works in the UK. Prices were shown in US dollars when we checked; Zoho may show local prices to UK visitors. |
| Made by | HubSpot | Zoho |
| Checked | 2026-10-17 | 2026-10-17 |
Our verdict
For most small UK businesses starting out, HubSpot is the easier first pick because its entry plan costs less. Pick Zoho CRM instead if this sounds like you: small teams that want a proper customer database with follow-up reminders without paying while they try it.
UK price difference
Cheapest paid plans: HubSpot $7 (Starter, per seat a month, default billing option); Zoho CRM $20 (Standard, per user a month, or $14 billed annually). HubSpot is $13 a month cheaper at entry level, though billing terms differ. Check on the provider page whether VAT is included before you buy.
Who should pick which?
- Choose HubSpot for: small teams that want to track enquiries and customers in one place.
- Choose Zoho CRM for: small teams that want a proper customer database with follow-up reminders without paying while they try it.
Both have a free plan, so the simplest test is to try each on a real job for a week. Prices change, so check the provider's page before buying.
Other crm to consider
Full details
HubSpot tool page · Zoho CRM tool page · How we check prices
Sources
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