Comparison

HubSpot vs Pipedrive

Customer database (CRM) with email, forms and AI help, starting with free tools. Sales pipeline CRM with AI reports and meeting notes, for tracking enquiries to signed jobs.

	HubSpot	Pipedrive
Price	Free tools: $0 for up to 2 users. Starter from $7 per month per seat.	Lite: $14, Growth: $39, Premium: $59, Ultimate: $79 per seat a month, billed annually. Prices exclude VAT.
Free plan	Yes. Free foundational tools for up to 2 users, no card needed.	No. No free plan; 14-day free trial, no card needed.
Best for	Small teams that want to track enquiries and customers in one place.	Small firms with a sales process: quotes, follow-ups and deals.
Watch out for	Costs climb quickly on Professional plans. Our check showed US-dollar prices; the provider may show pounds to UK visitors.	Add-ons such as LeadBooster cost extra.
UK notes	Works in the UK. Our check showed US-dollar prices; the provider may show pounds to UK visitors.	Priced in US dollars on the page we checked; VAT exclusive.
Made by	HubSpot	Pipedrive
Checked	2026-10-14	2026-10-14

Our verdict

For most small UK businesses starting out, HubSpot is the easier first pick because it has a free plan and its entry plan costs less. Pick Pipedrive instead if this sounds like you: small firms with a sales process: quotes, follow-ups and deals.

UK price difference

Cheapest paid plans: HubSpot $7 (Starter, per seat a month); Pipedrive $14 (Lite, per seat a month, billed annually). HubSpot is $7 a month cheaper at entry level, though billing terms differ. Check on the provider page whether VAT is included before you buy.

Who should pick which?

Choose HubSpot for: small teams that want to track enquiries and customers in one place.
Choose Pipedrive for: small firms with a sales process: quotes, follow-ups and deals.

Only HubSpot has a free plan, so you can try it first at no cost. Prices change, so check the provider's page before buying.

Full details

HubSpot tool page · Pipedrive tool page · How we check prices

Sources

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