The AI TillComparisons · Reviews
Comparison
Trustpilot Business vs Podium
Collect and show customer reviews on Trustpilot, with automatic review invitations. Messaging, reviews and AI lead replies for local businesses in one inbox.
| Trustpilot Business | Podium | |
|---|---|---|
| Price | Free plan available. Starter from $99, Plus from $319, Premium from $799 per month per domain, billed annually. | Core: $399 a month. Pro: $599 a month. Phone seats extra. |
| Free plan | Yes. Free plan with 50 automated review invitations a month (paid plans: 100, 300 and 1,000). | No. No free plan; sales-led sign-up. |
| Best for | Online shops and service firms that want reviews beyond Google. | Larger multi-staff businesses that want texting, reviews and phones together. |
| Watch out for | Paid plans are billed annually and priced per domain. Our check showed US-dollar prices; the provider may show pounds to UK visitors. | Expensive for a small firm; a network fee per location is mentioned for phones. Mainly US-focused. |
| UK notes | Trustpilot is widely used by UK shoppers. Our check showed US-dollar prices; the provider may show pounds to UK visitors. | US prices; check UK availability with sales. |
| Made by | Trustpilot | Podium |
| Checked | 2026-10-14 | 2026-10-14 |
Our verdict
For most small UK businesses starting out, Trustpilot Business is the easier first pick because it has a free plan and its entry plan costs less. Pick Podium instead if this sounds like you: larger multi-staff businesses that want texting, reviews and phones together.
UK price difference
Cheapest paid plans: Trustpilot Business $99 (Starter, per month per domain, billed annually); Podium $399 (Core, per month). Trustpilot Business is $300 a month cheaper at entry level, though billing terms differ. Check on the provider page whether VAT is included before you buy.
Who should pick which?
- Choose Trustpilot Business for: online shops and service firms that want reviews beyond Google.
- Choose Podium for: larger multi-staff businesses that want texting, reviews and phones together.
Only Trustpilot Business has a free plan, so you can try it first at no cost. Prices change, so check the provider's page before buying.
Other reviews to consider
Google Business Profile
Your free listing on Google Search and Maps, where customers leave reviews and you reply.
NiceJob
Automatically asks customers for reviews after a job and shares the good ones on your website and social media.
Full details
Trustpilot Business tool page · Podium tool page · How we check prices
Sources
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