The AI TillComparisons · Reviews
Comparison
Google Business Profile vs Trustpilot Business
Your free listing on Google Search and Maps, where customers leave reviews and you reply. Collect and show customer reviews on Trustpilot, with automatic review invitations.
| Google Business Profile | Trustpilot Business | |
|---|---|---|
| Price | Free. | Free plan available. Starter from $99, Plus from $319, Premium from $799 per month per domain, billed annually. |
| Free plan | Yes. Create and manage your listing, share a review link and reply to reviews at no cost. | Yes. Free plan with 50 automated review invitations a month (paid plans: 100, 300 and 1,000). |
| Best for | Every local business: it's where most customers will see your reviews. | Online shops and service firms that want reviews beyond Google. |
| Watch out for | Google forbids offering discounts or free items in exchange for reviews; it counts as fake engagement. | Paid plans are billed annually and priced per domain. Our check showed US-dollar prices; the provider may show pounds to UK visitors. |
| UK notes | Works in the UK. | Trustpilot is widely used by UK shoppers. Our check showed US-dollar prices; the provider may show pounds to UK visitors. |
| Made by | Trustpilot | |
| Checked | 2026-10-14 | 2026-10-14 |
Our verdict
There's no clear winner on price and plans: choose by fit. Google Business Profile suits every local business: it's where most customers will see your reviews. Trustpilot Business suits online shops and service firms that want reviews beyond Google.
UK price difference
Trustpilot Business's cheapest paid plan is $99 (Starter, per month per domain, billed annually). Google Business Profile doesn't publish a comparable entry price, so ask for a quote or check its pricing page. Check on the provider page whether VAT is included before you buy.
Who should pick which?
- Choose Google Business Profile for: every local business: it's where most customers will see your reviews.
- Choose Trustpilot Business for: online shops and service firms that want reviews beyond Google.
Both have a free plan, so the simplest test is to try each on a real job for a week. Prices change, so check the provider's page before buying.
Other reviews to consider
NiceJob
Automatically asks customers for reviews after a job and shares the good ones on your website and social media.
Podium
Messaging, reviews and AI lead replies for local businesses in one inbox.
Full details
Google Business Profile tool page · Trustpilot Business tool page · How we check prices
Sources
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