Comparisons · Reviews

Comparison

Google Business Profile vs NiceJob

Your free listing on Google Search and Maps, where customers leave reviews and you reply. Automatically asks customers for reviews after a job and shares the good ones on your website and social media.

Google Business ProfileNiceJob
PriceFree.Starter: $75 a month. Pro: $125 a month. Managed website: $99 a month plus $199 setup.
Free planYes. Create and manage your listing, share a review link and reply to reviews at no cost.No. No free plan; 14-day free trial.
Best forEvery local business: it's where most customers will see your reviews.Trades and home-service firms that finish lots of jobs and want a steady flow of reviews.
Watch out forGoogle forbids offering discounts or free items in exchange for reviews; it counts as fake engagement.Priced in US dollars; cancel any time per its pricing page.
UK notesWorks in the UK.Priced in US dollars; check UK text-message support.
Made byGoogleNiceJob
Checked2026-10-142026-10-14

Our verdict

For most small UK businesses starting out, Google Business Profile is the easier first pick because it has a free plan. Pick NiceJob instead if this sounds like you: trades and home-service firms that finish lots of jobs and want a steady flow of reviews.

UK price difference

NiceJob's cheapest paid plan is $75 (Starter, per month). Google Business Profile doesn't publish a comparable entry price, so ask for a quote or check its pricing page. Check on the provider page whether VAT is included before you buy.

Who should pick which?

Only Google Business Profile has a free plan, so you can try it first at no cost. Prices change, so check the provider's page before buying.

Other reviews to consider

Trustpilot Business

Free plan

Collect and show customer reviews on Trustpilot, with automatic review invitations.

Podium

Messaging, reviews and AI lead replies for local businesses in one inbox.

Full details

Google Business Profile tool page · NiceJob tool page · How we check prices

Sources

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