Guides · Updated 2026-10-15

ChatGPT prompts for estate and letting agents (UK)

These prompts cover the writing an estate or letting agent does every week: property descriptions, rental adverts, viewing follow-ups, landlord updates and review replies. Fill in the [brackets], paste into ChatGPT, Claude or Gemini, and check the draft before you use it. AI tools can get rules wrong, so check anything legal yourself. We checked the rules below on 15 October 2026. They apply to England unless we say otherwise.

Never let an AI tool invent property details. Give it only facts you've checked, and keep the listing accurate.

For general business messages, see ChatGPT prompts for small business admin.

Listings

1. Property description for a sale

Write a property description for [address area, not the full address]. Verified facts: [type], [bedrooms and bathrooms], [floor area], [tenure, and lease length and charges if leasehold], [council tax band], [heating], [parking], [garden], [any known issues I've been told to disclose]. Asking price [£amount]. Accurate, no exaggeration ("stunning", "must see"), no facts I haven't given, British spelling, 150 to 220 words, plus a 60-character headline.

Listings must not mislead, including by leaving out information a buyer needs to make a decision. The government consulted in 2025 on guidance on "material information" in property listings and published its response in June 2026 (GOV.UK: material information in property listings). Check the current guidance from your redress scheme or professional body.

2. Rental advert with a fixed rent

Write a rental advert for a [type] in [area]. Facts: [bedrooms], [furnished or not], [available from], rent [£amount per month, one specific figure], deposit [amount], [bills included or not], [council tax band], [pets considered: yes]. Don't use a price range or "offers over", and don't invite bids. Accurate, British spelling, under 180 words.

Since 1 May 2026, landlords and agents in England must state one specific rent in any written advert or offer, with no price ranges. You can't invite, encourage or accept offers above it, including by mentioning other bids. Councils can fine you up to £7,000 for a first offence (GOV.UK: rental bidding; Renters' Rights Act 2025, section 56).

Viewings and applicants

3. Viewing confirmation

Write a short text confirming a viewing of [property, area only] on [day, date] at [time] with [agent name]. Include where to meet, parking, and how to rearrange ([number]). Friendly, under 250 characters, British spelling.

4. Follow-up after a viewing

Write a short follow-up email to [applicant name] after their viewing of [property]. Ask what they thought, answer [questions they asked, with my answers], and explain the next step ([application form, referencing, holding deposit]). For a rental, say the rent is [£amount] as advertised. Friendly, no pressure, British spelling, under 150 words.

5. Reply to a pet request

A tenant has asked to keep [a pet] at [property]. Write a polite reply for the landlord saying [we agree, with any conditions] or [we can't agree because valid reason], and what happens next. Plain English, British spelling, under 120 words. Don't give a reason I haven't given you.

GOV.UK says that since 1 May 2026, a tenant or prospective tenant can ask to keep a pet, and a landlord can only refuse with a valid reason (GOV.UK: Renters' Rights Act overview for landlords). The same guidance says landlords can't discriminate against tenants on benefits or with children, and can't ask for or accept rent before the tenancy agreement is signed.

Landlords and vendors

6. Weekly vendor or landlord update

Write a short weekly update for [vendor/landlord name] on [property]: viewings this week ([number]), feedback ([summary]), enquiries ([number]), offers or applications ([details]), and my recommendation ([e.g. keep the price, review photos]). Honest, no spin, British spelling, under 200 words.

7. Redress and client money wording for your website

Write a short "Your protection" section for my letting agency website, saying we're members of [redress scheme name] (membership number [number]) and [client money protection scheme name], with a link to our client money protection certificate ([link]), and how to complain to us first ([process]). Plain English, British spelling, under 120 words.

All lettings agents and property managers in England must belong to a government-approved redress scheme, with fines of up to £5,000 for not joining (GOV.UK: redress schemes). If you hold clients' money, you must join a client money protection scheme (fines of up to £30,000) and display the certificate in your office and on your website (GOV.UK: client money protection).

8. Explaining the new rules to a landlord

Write a short, plain-English summary for a landlord client of how we now advertise their property, using only these points: we must state one fixed rent; we can't invite or accept offers above it; tenants can ask to keep a pet and can only be refused with a valid reason; we can't take rent before the tenancy is signed. Add that I'm happy to talk it through. British spelling, under 200 words.

Reviews

9. Ask for a Google review

Write a short message to [client name] thanking them for using us to [sell/let/rent] and asking if they'd leave an honest Google review here: [link]. Easy to say no, no discount or gift, under 300 characters, British spelling.

Don't offer anything in return for reviews: see can Google detect fake reviews?

10. Reply to a bad review

A [tenant/landlord/buyer] left this review: [paste review]. Write a calm, polite public reply from me, [name], the branch manager. Thank them, acknowledge [the specific problem] without arguing, explain [any fact] briefly, and invite them to contact me at [email] or use our complaints process. Nothing private about the property or the people, British spelling, under 100 words.

Before you use anything

• Check rules against the source, not the AI's version.
• Don't paste applicants' names, references, income or ID details into an AI tool.
• For CRM, booking and other tools, see AI tools for estate and letting agents.

FAQ

Can I advertise a rental as "offers over"?

Not in England since 1 May 2026. You must state one specific rent, and you can't invite or accept offers above it. Councils can fine up to £7,000 for a first offence.

Do letting agents have to belong to a redress scheme?

Yes. All lettings agents and property managers in England must belong to a government-approved redress scheme.

Can a landlord refuse a pet?

Only with a valid reason, according to GOV.UK's guidance on the Renters' Rights Act.