The AI TillComparisons · Websites
Comparison
Durable vs Wix
AI website builder that creates a small-business site, with a built-in CRM and booking. Website builder with AI site creation, bookings and online shop features.
| Durable | Wix | |
|---|---|---|
| Price | Free: $0. Launch: $22 a month. Grow: $41 a month. | Free plan. Light $17.77, Core $29.77, Business $39.77 a month on yearly billing (USD shown for reference; prices vary by location). |
| Free plan | Yes. Free plan to build a site with a logo and CRM. | Yes. Build and publish a site free with Wix branding and a Wix web address. |
| Best for | Sole traders who need a simple site quickly. | Small businesses wanting a site with bookings or a small shop. |
| Watch out for | Check custom domain terms on each plan. | Displayed prices are for yearly plans paid up front; taxes extra. |
| UK notes | Priced in US dollars. | Wix says prices and currency vary by location; check the UK price at checkout. |
| Made by | Durable | Wix |
| Checked | 2026-10-14 | 2026-10-14 |
Our verdict
For most small UK businesses starting out, Wix is the easier first pick because its entry plan costs less. Pick Durable instead if this sounds like you: sole traders who need a simple site quickly.
UK price difference
Cheapest paid plans: Durable $22 (Launch, per month); Wix $17.77 (Light, per month, yearly plan). Wix is $4.23 a month cheaper at entry level, though billing terms differ. Check on the provider page whether VAT is included before you buy.
Who should pick which?
- Choose Durable for: sole traders who need a simple site quickly.
- Choose Wix for: small businesses wanting a site with bookings or a small shop.
Both have a free plan, so the simplest test is to try each on a real job for a week. Prices change, so check the provider's page before buying.
Other websites to consider
Shopify
Online shop platform with a built-in AI assistant for product descriptions and store set-up.
Squarespace
Design-led website builder with online shop, bookings and AI help writing pages.
Full details
Durable tool page · Wix tool page · How we check prices
Sources
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