The AI TillComparisons · Websites
Comparison
Durable vs Shopify
AI website builder that creates a small-business site, with a built-in CRM and booking. Online shop platform with a built-in AI assistant for product descriptions and store set-up.
| Durable | Shopify | |
|---|---|---|
| Price | Free: $0. Launch: $22 a month. Grow: $41 a month. | Basic: £19 a month. Grow: £49 a month. Advanced: £259 a month. Plus from £1,800. Intro offer: 3 days free then £1 a month for 3 months. |
| Free plan | Yes. Free plan to build a site with a logo and CRM. | No. No free plan; free trial and introductory offer. |
| Best for | Sole traders who need a simple site quickly. | Shops selling online, alone or alongside a till. |
| Watch out for | Check custom domain terms on each plan. | Card fees apply (from 1.7% + 25p on higher plans); paid apps add cost. |
| UK notes | Priced in US dollars. | UK prices in pounds. |
| Made by | Durable | Shopify |
| Checked | 2026-10-14 | 2026-10-14 |
Our verdict
For most small UK businesses starting out, Durable is the easier first pick because it has a free plan. Pick Shopify instead if this sounds like you: shops selling online, alone or alongside a till.
UK price difference
Cheapest paid plans: Durable $22 (Launch, per month); Shopify £19 (Basic, per month). Shopify prices in pounds, so a UK business knows exactly what it will pay. Durable prices in US dollars, so the cost in pounds moves with the exchange rate and your card may add a foreign transaction fee. Check on the provider page whether VAT is included before you buy.
Who should pick which?
- Choose Durable for: sole traders who need a simple site quickly.
- Choose Shopify for: shops selling online, alone or alongside a till.
Only Durable has a free plan, so you can try it first at no cost. Prices change, so check the provider's page before buying.
Other websites to consider
Wix
Website builder with AI site creation, bookings and online shop features.
Squarespace
Design-led website builder with online shop, bookings and AI help writing pages.
Full details
Durable tool page · Shopify tool page · How we check prices
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