The AI TillComparisons · AI assistants
Comparison
Claude vs Gemini (Google AI plans)
An AI assistant that is good with long documents, careful writing and summaries. Google's AI assistant, in its own app and built into Gmail, Docs and other Google apps on paid plans.
| Claude | Gemini (Google AI plans) | |
|---|---|---|
| Price | Free plan: $0. Pro: $20 a month or $200 a year. Max: $100 or $200 a month. | Free: $0 with a Google Account. Google AI Plus: $4.99 a month. Google AI Pro: $19.99 a month. Ultra from $99.99 a month. |
| Free plan | Yes. Chat on web, desktop and mobile, web search, file creation, code, memory and Artifacts. Usage limits reset on a rolling five-hour window, with no fixed message count. | Yes. Everyday help in the Gemini app with a Google Account, with lower usage limits than the paid plans. |
| Best for | Reading contracts, tenders and policies and turning them into plain-English summaries; longer written drafts. | Businesses already on Google Workspace or Gmail who want AI inside the tools they use. |
| Watch out for | Free usage can run out during a heavy session; it resets after five hours. | Usage limits are described as multiples of the free plan, not fixed numbers. Our check showed US-dollar prices; the provider may show pounds to UK visitors. |
| UK notes | Prices are in US dollars. | Available in the UK. Our check showed US-dollar prices; the provider may show pounds to UK visitors. |
| Made by | Anthropic | |
| Checked | 2026-10-14 | 2026-10-14 |
Our verdict
For most small UK businesses starting out, Gemini (Google AI plans) is the easier first pick because its entry plan costs less. Pick Claude instead if this sounds like you: reading contracts, tenders and policies and turning them into plain-English summaries; longer written drafts.
UK price difference
Cheapest paid plans: Claude $20 (Pro, per month); Gemini (Google AI plans) $4.99 (Google AI Plus, per month). Gemini (Google AI plans) is $15.01 a month cheaper at entry level. Check on the provider page whether VAT is included before you buy.
Who should pick which?
- Choose Claude for: reading contracts, tenders and policies and turning them into plain-English summaries; longer written drafts.
- Choose Gemini (Google AI plans) for: businesses already on Google Workspace or Gmail who want AI inside the tools they use.
Both have a free plan, so the simplest test is to try each on a real job for a week. Prices change, so check the provider's page before buying.
Other ai assistants to consider
ChatGPT
A general AI assistant for drafting emails, quotes, policies and posts, summarising documents and answering questions.
Microsoft 365 Copilot
AI built into Word, Excel, Outlook and Teams for businesses on Microsoft 365.
Perplexity
An AI search tool that answers questions with links to the sources it used.
Full details
Claude tool page · Gemini (Google AI plans) tool page · How we check prices
Sources
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